Social media marketing is one of the best ways to increase your website traffic (and thus the number of visitors who end up buying your products or signing up for your services). The problem most small businesses face, however, is that they don’t have enough time or money to hire full-time social media marketers, so they have to rely on their existing employees to promote their site’s content on Facebook, Twitter, LinkedIn and other social networks. But do these employees know how best to promote content online? The answer’s probably no, and it’s costing you sales!
An example of a good call-to-action
You need to have a strong call-to-action if you want more customers on your website. A call-to-action is a statement or button that encourages users to take a specific action. It should be clear, concise, and direct. Plus, it should be placed prominently on your website so users can’t miss it. Here’s an example of a strong call-to-action: Click here to learn more about our products and services.
An example of a poor call-to-action
A common mistake website owners make is having a call-to-action that is too vague. For example, a call-to-action saying “click here” doesn’t give the customer enough information about what to do next. A better call-to-action would be for your blog post to offer 3 quick tips on how to get more customers on your website and then have a link at the bottom of each tip where they can find out more. An even better approach would be to offer an upsell or bonus when they sign up using their email address.
This trick can also be used outside of websites…
You can use this same trick on your social media accounts, in your email signature, or even on physical marketing materials. Adding a personal touch makes it more likely that customers will remember you and your business when they need what you offer. It’s also a great way to convey your company’s personality, so people know what they’re getting into before they purchase from you.
Summary and takeaways
There are many ways to get more customers on your website. You can use paid advertising, search engine optimization (SEO), or social media marketing (SMM). However, the most effective way to get more customers on your website is by using content marketing. Content marketing is creating and sharing valuable content that attracts and engages your target audience. By providing valuable content, you build trust and credibility with your audience, which leads to more website visitors and customers. SEO in London Ontario is an SEO agency that provides web design, SEO audit services, and online marketing for small businesses. For example, an SEO audit agency will help you develop a strategy for achieving high rankings in search engines like Google.