WooCommerce – is this the platform you need?

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WooCommerce – is this the platform you need?
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WooCommerce is one of the most popular e-commerce platforms out there, and it’s no wonder why. Ease of use, rich functionality, and robust support make WooCommerce an attractive option for businesses of all sizes and technical abilities. But with so many features available, how do you find what will work best for your business? Read on to learn more about this platform and how to use it to meet your business goals.

What is WooCommerce?

WooCommerce is a plugin for WordPress that turns your website into an online store. You can sell physical or digital products, and there are no transaction fees. Plus, WooCommerce is highly customizable so you can tailor it to fit your specific needs. It was created by WordPress co-founder Matt Mullenweg and launched in 2011. Today, it’s used by over 3 million sites and is the most popular e-commerce platform on the web.

How much do we buy online?  The number of products sold online has been growing every year as people grow more comfortable with buying without seeing or touching their purchases first. WooCommerce is most popular ecommerce platform on the web, powering over 30% of all online stores. And more than a third of all new businesses are selling their products on this platform. That is why WooCommerce search engine optimization is important – to stay ahead of the growing competition.

Benefits of choosing an open source platform

There are a few key benefits of choosing an open source platform like WooCommerce for your online store. First, it’s free to use which can save you a lot of money upfront. Second, it’s highly customizable so you can really make it your own. Third, there’s a large community of developers and users who can help you out if you get stuck. Fourth, it’s constantly being updated with new features and security fixes. Fifth, it integrates seamlessly with other software you may already be using like MailChimp or Stripe.

Cons of WooCommerce

First, it can be difficult to set up if you don’t have any technical experience. Second, it can be slow and resource-intensive, which can hurt your website’s performance. Third, it lacks some features that other platforms offer, such as abandoned cart recovery and built-in SEO tools. Fourth, it doesn’t have a native payments solution, so you’ll need to integrate with a third-party provider like Stripe or PayPal.

Plugins, which you should use for better SEO

If you’re running a WooCommerce store, there are a few plugins you can use to help optimize your site for easier optimization. Yoast SEO is a great plugin that can help you with on-page optimization, optimizing your titles and meta descriptions, and more. Another great plugin is All in One SEO Pack, which can also help with on-page optimization as well as helping you create XML sitemaps. These two plugins will take care of most of the SEO needs you might have, but there are other options if these don’t meet your needs.

How to optimize your store with WordPress?

At the outset, we have to warn you – every optimization and positioning works better with the agency. It has qualified specialists in IT, programming, promotion and marketing, so it is better to rely on their knowledge and tools. Still, it’s worth knowing what’s squeaking in the grass. If you are more interested in working with agency, you should find the right one. Check out more information about it here: https://www.icea-group.nz/enterprise-seo/

Keywords research 

No matter what business you have, e-commerce or otherwise, you need to be using keywords throughout your website in order to rank higher on search engines and reach your target audience. With WooCommerce, it’s a little different than with other platforms because there are two things you should know. First, when researching keywords for your site, think about how people are searching for products as well as what they’re looking for when they visit the site. Second, your meta descriptions can be optimized by adding the word WooCommerce before mentioning any features or benefits of the product.

Categories 

In the case of online stores, we are dealing with a wide range of products or services. To make it easier for buyers to navigate through the website and find the materials they are interested in, make sure you divide them into categories (and subcategories). For this purpose, you will need a breadcrumbs menu.

Multimedia 

Images and videos are the absolute minimum in the world of e-commerce. You need to present the product you offer as best as possible. Customers are primarily visual learners, so you need to be inventive and original in this context, but you must not forget about the most important – legibility and transparency.

Product descriptions

Unfortunately, photos alone are not enough. First of all, customers are looking for information – it is this information that predominates about the purchase. Secondly, you can use specific keywords in your product descriptions to increase your ranking on search engines. Thirdly, you should try to avoid using technical language that is too complicated or confusing because then potential customers will click away from your page. 

Reviews and comments 

Social evidence is a form of word of mouth marketing. We are curious about the opinion of people who have already taken advantage of a given offer – it is then more reliable. On the one hand, it is conveying the power of persuasion, and on the other hand, it is a ranking factor for the search engine.

PPC and landing page

Paid advertising is an invaluable support for online stores. This is the most popular billing model in which the advertiser only pays for a click, not an ad impression. The landing page, on the other hand, is a form of support for your advertising campaign.

Last words

If you’re running an online store, or thinking about starting one, then you need to be aware of WooCommerce. It’s a plugin for WordPress that turns your site into a fully functioning e-commerce platform. In this post we’ve covered what it is, how to optimize it, and why you should care.

(fot. pexels.com)

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