Do you know the difference between content that’s designed to be viral, and content that will stay relevant over time? The former is referred to as evergreen content, while the latter is commonly referred to as evergreen marketing. If you’re wondering how creating evergreen content can help your international SEO strategy, read on to find out more!
Why use evergreen content?
Evergreen content is a type of content that remains relevant and useful for a long period of time. This means that it has the potential to generate traffic and leads long after it is published. For businesses, this can be essential for maintaining a consistent flow of website visitors and customers. Additionally, evergreen content can help improve your website’s search engine optimization (SEO).
The difference between short-term and long-term content
Short-term content may be timely and relevant for a period of time, but it quickly becomes outdated. In this case, you need to create more content, which additionally requires more time and a calendar of entries. Long-term, or evergreen, content remains relevant and useful for an extended period of time. Although it must be of a much higher quality, it has a better impact on the website’s assessment in terms of not only algorithms, but also the users who come back to the website in search of valuable information.
How to make your content more evergreen?
Ideas for creating evergreen content
Idea 1: Case study
A case study is a presentation of the implementation of a specific, successful project. We show what our task boiled down to and how we accomplished it. Finally, we present the effect of our work and its benefits, for example, how to cultivate a given plant species, what are its characteristics, and how to use it in horticulture.
Idea 2: Guide and tutorial
A guide is a great way to show how your product or service can be used in different ways. A tutorial, on the other hand, walks the reader through a specific process step-by-step. Both are essential for helping users understand your offering and can be used to boost your international SEO efforts.
Idea 3: Instruction
Instruction is a type of content that provides readers with specific, step-by-step information on how to do something. When creating evergreen content, it’s important to keep your instructions clear and concise so that they can be easily understood by an international audience. Furthermore, be sure to use keywords throughout your instructions so that they can be easily found by search engines.
Idea 4: Culinary recipes
Culinary recipes are a great example of evergreen content! They’re not only good for practical reasons, but also for marketing purposes. They’ll always keep your restaurant in the minds of potential customers since these dishes are typically unique to your cuisine and so not easily found elsewhere. Do you like cooking or do you know original products like no one else? Showup.
International SEO and content
If you want your website to rank in search engines in multiple countries, you need to focus on international SEO. This type of optimization is essential for driving traffic from around the world to your site. If you want your website to rank well in search engines outside of your home country, you need to create evergreen content. That means your content should be relevant and useful no matter when someone reads it. For more information about international SEO check out this website: https://www.icea-group.co.uk/international-seo/, where you can learn more about technical optimization.
When operating internationally, you must first of all have a good copywriter who will take care of the content on your website in the selected language. Look for the best agency that specializes in content marketing. Just type in the search engine best Newcastle SEO or different city and do your research.
Main photo: Selina/unsplash.com
Leave a Reply